A COMMUNITY OF PRACTICE, IN PURPOSE.
We are a community that helps organisations align purpose with practice, and culture with impact.
We started with a question.
Why do so many mission-driven organisations struggle to live their purpose, and what would it take to change that?
-
Public-facing institutions hold immense power to shape lives, strengthen communities, and build trust.
Yet somewhere between intent and impact, something can break down. Purpose can get lost in translation against legacy systems, organisational cultures and competing priorities.
We believe the gap isn’t about intention – it’s about alignment.
Mind the (alignment) gap
Most organisations face the same crisis:
Mission statements that struggle to inform operational decisions
Strategic plans that don't account for cultural contexts
Operational systems that create unintended behavioural incentives
The cost? Burnout, reduced impact, wasted resources, and eroding public trust.
Who we are.
We are an independent, cross-sector community of leaders and practitioners committed to one thing: helping public-facing organisations align their culture, behaviours, and systems with their mission—so they can deliver impact.
-
We exist to close the gap between purpose and delivery — helping organisations act with clarity, connection, and impact. This isn’t about fluffy politics. It is about creating organisations where every procedure, behaviour, and decision enables impact.
We’re not a consultancy. We’re a community of practice that combines strategic insight with lived experience and real-world delivery.
What we do.
We’re a free-to-join community for leaders across civil society, government, business, and academia. We exist to help leaders build stronger, more purpose-driven organisations — by connecting challenges to insight, people to peers, and ideas to action.
Bring us your challenge
Whether you're navigating internal culture, struggling to align delivery with mission, or facing complex frontline dilemmas – we’ll help you unpack it.
Connect with expertise
We’ll connect you with the right people: from grassroots organisers and frontline staff to behavioural scientists and experienced system leaders.
Access knowledge exchange
Join working sessions, peer clinics, and insight-led conversations designed to spark fresh thinking and share what works.
Contribute to real-world solutions
Test ideas, share experience, and help shape new tools, approaches, and collective innovations others can learn from.
10,000+
people reached
50+
organisations engaged
Ready to kickstart positive change?